Planning for Resistance: Why We Naturally Resist Change

Planning for Resistance: Why We Naturally Resist Change

Resistance is a natural response to uncertainty, disrupted habits, and perceived loss of control. This session explores the brain science and behavioral science behind resistance and offers practical ways to reduce threat, build trust, and support lasting behavior change.

Key Takeaways

• Understand why the brain resists uncertainty
• Recognize the role of habits and cognitive bias
• Apply practical strategies that make change easier to adopt

Your Presenter

Jessica Billiet is a workforce transformation and change management leader who helps organizations apply neuroscience and behavioral science to create lasting change. She is the founder of Excelsior Professional Services, an author, speaker, and instructor, and the creator of the Rewire approach to change. Her upcoming book, Longevity Leadership, explores how leaders can create high-performing organizations where people can thrive for the long term using neuroscience and behavioral science.

Continuing education credits for professional certifications will be available from the participating organizations.

Registration fees cover costs and support the organization to be able to organize and coordinate future events.